In a nutshell, employee engagement refers to the attitude your employees take towards your business. It’s the general feeling they have for their job, as well as for you as their leader. As such, the kind of leadership skills you demonstrate can have a major impact on your employee engagement.
Employees that are not actively engaged in the work they do, do not work as efficiently as those who are engaged. Yet, engagement can sometimes be overlooked by employers who may find it less important than other aspects of their business.
Still, employee engagement remains an important element in the success of your business. This isn’t speculation. In fact, survey data finds that 71% of business managers feel that employee engagement is a major factor in the success of their organization.
Given this information, you may wonder what level of importance you should place on increasing employee engagement. What benefits can you expect from such an increase? Most importantly, how can you increase employee engagement?
We’ll cover these questions in detail, but the first thing you should know is that increasing employee engagement can be as simple as improving your presentation skills. Surprisingly enough, presentation skills can be a hidden, yet significant, strategy for improving the way your employees view the work they do and how they perceive you as their leader.
Importance of employee engagement
Beyond the benefits it can bring to your business, higher employee engagement is simply a win-win situation for you and your employees. When your employees feel good about the work they do, they are happier and more energetic towards that work. This makes them more productive and efficient, helping your business thrive in a variety of ways.
The benefits don’t end there, as there are many more benefits to increasing your employee engagement. Take note of each one and keep them in mind as you work on improving your presentation skills to increase engagement.
– Greater employee satisfaction –
As a business owner or manager, one of your major end goals is to operate in a manner that is efficient and effective. Hiring your employees is an investment you make to increase output and productivity. The higher the return on investment, the higher the level of success of your business.
In order to achieve this desired goal, however, you need to make sure your employees are satisfied in the work they do. If your employees are not engaged, your business will suffer. Especially if the employee satisfaction is shared among many of your employees. By keeping your employees engaged, you will notice an increase in overall satisfaction in the workplace.
– Greater productivity –
This leads us to productivity. One of the biggest and most common benefits you can experience from higher employee engagement is increased productivity. Why? Because employees that are satisfied with their work and find it meaningful tend to work efficiently and effectively than those who are not satisfied.
As we’ll see later, increasing employee engagement can be as simple as improving your presentation skills. The benefits, however, can make a major impact on the overall success of your business and the quality of work of your employees.
– Greater employee loyalty –
This might be a surprising effect of higher engagement among employees, but it’s one of the most beneficial. Engaged employees who are happy with the organization they work for tend to maintain a higher sense of loyalty towards their employers.
– High retention rates –
In a similar sense, employee engagement also works to increase your employee retention rates. This is because as the workplace environment changes to one of higher engagement, satisfaction and productivity, your employees no longer feel the need to find a different job.
The positive environment you’ve created meets their career needs and expectations, helping you keep more of your employees. This also saves you the time and effort to replace employees to leave your company.
– Higher quality of work –
This benefit goes hand-in-hand with the increase of productivity. As your employees become more happy with their work, their efficiency and effectiveness of their work increases. This results in higher quality work and less time and energy spent in correcting or re-doing work-related tasks and assignments.
Especially for businesses that offer services to customers, the higher quality of work can mean higher customer satisfaction rates and profitability. For B2B organizations, the higher quality can also improve relationships with other businesses and increase the number of clients.
– Higher profitability –
This is one of the most measurable benefits of improving employee engagement. Increased profit is a clear sign of business success and can take a business from good to amazing. The data supports this, as organizations with highly-engaged employees have seen a 21% increase in profitability.
As such, it’s fair to say that employee engagement is a significant factor that deserves a higher level of importance in business administration conversations. To ignore its importance is to have less productive workers who not only are less happy with their work, but are less productive in the workplace.
This decrease in productivity and workplace motivation can negatively impact your business, leaving you with employees who are seeking to leave your organization. It also leaves you with employees who, out of lack of loyalty or sense of responsibility, are not invested in producing high-quality work. This affects your overall business and hurts your bottom line: profit.
Presentation Skills that Increase Employee Engagement
As previously mentioned, having good presentation skills can be a simple but effective way to increase employee engagement. Though it can be surprising, the truth is that presentation skills can affect how you communicate and engage with your employees.
The better you are at presenting, the more polished your communication skills will be, allowing you to promote a better workplace environment where your employees can thrive. Take note of the following presentation skills you need to have and consider applying them for higher employee engagement.
– Get organized –
Organization is a skill that is necessary for all aspects of starting, managing, or simply working for a business. As a leader, your organization skills set an example for your employees on the king of effort and efficiency you expect.
When you demonstrate this presentation skill, you tell your employees that you care about what you do and how it impacts the overall business. It shows you have everything under control and are a reliable leader to work for, increasing engagement in the process.
– Be concise and relevant –
This is one of the most important presentation skills you need to have, especially as a leader. Why? Because time is money, and being concise helps you and your employees manage their time more effectively.
Conciseness tells your employees that you respect their time and value their work. Demonstrating this skill can help increase the overall productivity of your employees, helping them become more effective and efficient in their work.
– Have well-designed presentations –
You don’t need to be an expert in design to improve upon your presentation design skills. There are countless websites that offer free PowerPoint templates you can use. The idea is to pick one that will look good and help you get your message across.
How does this help increase employee engagement? Simple, it helps you communicate more effectively with your employees. A well-designed presentation can make it easier for your employees to understand you. It can also create an environment of open communication.
– Connect with your audience –
Lastly, you need the ability to connect with your audience. Whether you’re giving a quick brief of business status or a major presentation on the state of your company, presentation skills like this one can say a lot about you as a leader.
When you are able to communicate and connect with your employees, a relationship beyond boss-employee interactions will be created. Your employees will feel more comfortable if they know they can talk to you about workplace-related issues, increasing engagement by improving the sense of loyalty.
The attitude your employees take towards your leadership and your business is crucial to its success. Fortunately, increasing employee engagement can be as simple as improving upon your presentations skills.
Some of the biggest benefits of higher employee engagement are:
• Greater amounts of satisfaction among employees
• Higher levels of productivity
• Higher levels of employee loyalty
• Higher rates of employee retention
• Better quality of work from employees
• Higher levels of profitability for your business
Such benefits can mean up to a 21% increase in profitability for your business, a big indicator of your company’s success. So how can you improve your employee engagement? Work on your presentation skills:
• Be very organized in your role as leader
• Be concise and relevant with your communication and respect your employees’ time
• Have well-designed presentations that help you send your message effectively
• Connect with your employees through communication
Working on these skills can have a positive impact on your business, as higher engagement among employees will increase the quality of output and the return on investment.