Importance of Developing Your Employee Experience Strategy at Your Company


Employee Experience is a vital need for any organization that is willing to grow and sustain its establishment in the market. This is the reason that enterprises are wildly chasing the service and solution provider for a firm and feasible employee experience strategy. Building up a strong employee experience strategy is upstream swimming for many companies that requires a drastic change in mindset, change in organization interaction, engagement, development, and retention. But it is more important to dodge the challenges and get beyond the realms of possibilities like ever before.

“In a world where money is no longer the primary motivating factor for employees, focusing on the employee experience is the most promising competitive advantage that organizations can create.”

-Jacob Morgan, keynote speaker, futurist and author of The Employee Experience Advantage

So, let us try to understand that what is “Employee Experience Strategy”?

Employee experience strategy is the process of analysing and drafting the positive and negative happenings at every stage of an employee’s journey. It is all about identifying and recognizing the interactions, moments, and events that an employee goes through throughout their employment journey. It has to be built in such a way that it fits the belief system, preferences list, needs, and motivational approach of the employees. Given the competitive advantages that it puts on the table, Employee experience strategy has become the major priority for human resources and other professionals.

“Early in my career, one of the first business lessons I learned was this: It’s impossible to win the hearts and minds of people unless you clearly establish goals and values and reward people if they act in a way that leads to the fulfilment of those objectives. It quickly became clear to me that if you want to make sure your customers are treated well, you have to make sure you treat your employees well and recognize their efforts.” 

– F. Robert Salerno, CEO of Avis

Employees sometimes need access to multiple platforms to initiate an internal task, understand the client’s need, and deliver results within the given deadline. The service providers like frontline gold partners of Microsoft are capable enough to offer such phenomenal solutions like HRIS, e-Connect, Employee Executive Summary – HR Dashboard, HR Analytics – Dashboard & Reports, Onboarding – Offboarding Power Apps, Travel Request Power Apps, Out of Office Power Apps, and many more. These solutions enable remarkable collaboration, flawless communication, and supreme operational thrust to meet the business objective.

As well explained by Josh Bersin:

“While the Employee Experience agenda may have started in HR, it now spans everything from HR to IT, facilities, health and safety, facilities, and even finance and legal. All these functional areas are part of the employee experience, so they all have to be part of the company-wide Employee Experience Initiative. And Employee Experience is now an initiative: a company-wide set of programs and strategies that keep employees productive, safe, well, and aligned”.

Which Factors Shall I focus On to Build Employee Experience Strategy?

To strategize a remarkable employee experience strategy, you must converge your focus on the following factors:

Culture: Culture is the primary factor for building an enhanced employee experience solution. The culture that carries a dense hierarchical system seems too autocratic. It always hampers the workers’ ideas, opinions, or aspirations, making the environment formal, over-organized, and devoid of long-term reliability and commitment. Employee Experience solution providers must incorporate the software solutions that could make the culture collaborative, connected, technically sound, and visible.

Physical workspace: Physical workplace encapsulates a huge prospect in the work environment. Right away from comfortable chairs, desks, cabins, and other infrastructure, you also need a connected workspace that reflects a common vision, ensures privacy, and delivers a strong determination to satisfy the employee’s need while maintaining proper, compliant behaviour.

Technology: An enterprise reflecting an enhanced technology accomplishment would always come up with a streamlined employee experience strategy. You need to ensure the proper provision of devices, gadgets, internet connection, computers, and a lot more. Tough to use technology hampers the company’s productivity and reduces the employee experience, while user-friendly equipment reinforces the employees’ capabilities. So, the organization’s embark on the digital transformation is the only way out and one-stop solution to the aspiration.

How can I Build an Efficient Employee Experience Model?

  • Try to adhere to the opinion of the employees
  • Build a Map of the employee’s journey
  • Build a cross-dimensional employee experience alliance
  • Invest in touchpoints that have maximum impact on the company
  • Take flexible decisions for making the employees happy

How can Employee Experience System be impactful for your Business?

  • Enhance the operational productivity
  • Improves the retention rate of the employees
  • Increases the ROI (Return of Investment)
  • Reduces rate of absenteeism
  • Integrates creativity and innovation
  • Facilitates better customer experience

Important Strategies For Better Employee Experience

  • Choose well-experienced employees
  • Top-notch employee onboarding
  • Build a constant communication channel
  • Enable good career and growth opportunities
  • A feasible compensation packages
  • Respectful employee offboarding

How to Manage a Successful Employee Experience Strategy?

  • Consider employee experience an integral part of your company.
  • Keep on updating the current employee management technology.
  • Identify the impediments and defined objectives driven by digital advancements.
  • Consider the programmes and session that makes the employees happy.
  • Draft the journey map of each and every employee.
  • Try to recognise the moments and events that matter the most.
  • Focus on personalization, user-friendly technology, and amiable infrastructure.

Challenges Faced By Modern Enterprises for Employee Experience Solutions

  • Lack of proper feedback from employees
  • Devoid of support from C level management  
  • Lack of proper communication between HR and operations
  • Absurd technology used by the HR team
  • Difficulties in hiring the managers and getting then onboard

Best Objectives for Employee Experience Strategies

  • Streamlined and clear communication of the organization’s goal, values, and vision.
  • Eradicate deficiency of proper communication across the departments.
  • Deploy proper training to the managers in regard to employee feedback and recognition.
  • Facilitate the employees to give and receive real-time feedback.
  • Incorporate advanced technologies that could uplift proper communication channels for deskless employees.
  • Draft and imply new career and leadership opportunities across the company.
  • Conduct employee wellbeing programmes to ensure physical, mental, social, and economic satisfaction.
  • Implement in-person learning and skill development programme.
  • Set a clear example of top employee experience manifestation at the global level.

Let’s Evaluate the Current Experience of the Employees

The best way to figure out the recent experience of the employees is to take in-depth feedback via a two-way communication format. So let us create an employee experience survey or a questionnaire to find out the same:

  • Do you feel that our company culture replicates your values and aspirations?
  • Do you feel you get a transparent and visible direction from your reporting manager company leaders?
  • How much would you rate your relationship with your team lead?
  • Are you truly satisfied with the current career-building opportunities available in the company?
  • Are you equipped with the necessary resources required to work from home and perform the job role successfully?
  • Is the company leveraging your functionality with modern tools and technologies?
  • Any advanced technology that could uplift and upgrade your working experience?
  • What could be the area of opportunities or improvement that should be empowered to transform you into a better performer?
  • How much would you rate the employee experience of our organization?

Gathering input from workers, particularly the people who are difficult to reach, can be a difficult task for associations. Utilizing the right innovation is significant here. Present-day representative correspondence arrangements with worked-in, versatile study abilities make gathering input a lot quicker and more effective.

“Employee engagement is the art and science of engaging people in authentic and recognized connections to strategy, roles, performance, organization, community, relationship, customers, development, energy, and happiness to leverage, sustain, and transform work into results.” 

-David Zinger, employee engagement expert

Future of Employee Experience Solution

The world is catching the speed of lightyear, and so are the business establishments. Gone are those days when we relied on lucrative corporate buildings and office computers for working. Today is the era of the cloud. A company or firm not walking with the current marketplace trend would stay behind and turn obsolete. So, this is the case with valuable employees. Lack of technical accomplishment and optimised strategy to hold or retain the employees can cause a loss of millions of dollars to the organization. This has been the reason that Employee Experience solutions providers are being relentlessly chased at any marketplace.

“Microsoft Viva is a ground breaking Employee Experience Platform, ushering in a new enterprise software category that focuses entirely on the daily needs of employees at work,” said Josh Bersin, research analyst and noted expert on employee experience technology. “Viva will enable companies to integrate their fragmented workplace tools and provide them in the flow of work.”

The success of any organization depends on the stable and long-term commitment of skilled and potential employees. Loss of this human asset would create havoc in the management, leading to the operational collapse or ramp down of the process. The HR team must look over the situation through the prism of pandemic adversities. To ensure the wellness and satisfaction level, they must gauge the privacy concern, technology navigation, data-driven resources, experienced and understood manpower, sick leaves, and performance perks with streamlined policies, norms, and stipulations.

So, in case you are the concerned IT person of any company, It could be a small scale business or a multi-level enterprise. It’s time to rewind your work culture with a streamlined Employee ExperienceOpens in a new tab. Solution.

Author Bio:

Michael Donald is a senior IT Consultant at a leading Employee Experience solutions provider CompanyOpens in a new tab., Bitscape. After analysing multiple industries and employee requirements, she has done excellent web research to gather relevant data so that she can find the best technological advancement. Her expertise is in delivering great-performing software solutions that can be integrated with any other solutions that support multiple platforms. She has unified experience in adding values to the existing technological architecture as well as creating customized solution architecture for various businesses. During her professional journey, she has tackled a wide range of challenges and has built the ability to work through challenging issues for any industry.

Steve Todd

Steve Todd, founder of Open Sourced Workplace and is a recognized thought leader in workplace strategy and the future of work. With a passion for work from anywhere, Steve has successfully implemented transformative strategies that enhance productivity and employee satisfaction. Through Open Sourced Workplace, he fosters collaboration among HR, facilities management, technology, and real estate professionals, providing valuable insights and resources. As a speaker and contributor to various publications, Steve remains dedicated to staying at the forefront of workplace innovation, helping organizations thrive in today's dynamic work environment.

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