The Internet is currently one of the largest platforms today. It is there that we can place ads, watch any documentary, fiction, science fiction, and other types of films, read the archive of a newspaper published more than 30 years ago, and simply communicate with a person who is hundreds and thousands of kilometers away from the U.S.
In addition, the Internet can be called the fastest communication channel, through which information reaches several times faster and more efficiently than others. So, for example, in a newspaper we cannot link a visual (video) with text, we can only add a picture; cannot make a picture speak, but through a computer or phone he can hear the news and even feel like he is on the scene. As they say, become a witness to what is happening.
That is why advertising products on the Internet is very important. A modern person spends a lot of time on social networks, on various forums and websites. He is interested in knowing all the news of this world, from banal news showing current events to the latest intrigues of show business.
Why is it so important for businesses to use the Internet?
There are many ways to promote online. The same marketplace on Facebook – here both beginners and pros can put up their goods or services for sale.
The situation is similar with business. Let’s say you have a finished product that needs to be advertised.
Consider your ad space. It can be like your personal website, as well as a special site for posting ads, prepared for businessmen, possibly various firms, companies, etc.
Population coverage of this site. How many follow the news in this or that group, on the website, forum. The number of subscribers or viewers of this platform. Consider whether this group/platform is viewed by an audience of the age you need.
The relevance of this platform for you. Suppose, for example, that you are in the business of selling children’s clothing. It is unlikely that such a group will suit you for advertising, like Justin Bieber Song Lovers. Determine for yourself whether the content on the site on which you want to post something is suitable for you or whether you want to press a request, a request for publication.
Turning to the first point, it is worth talking about which networks are most relevant today. These include these three: Instagram, TikTok, Facebook. Each of them has a number of its own characteristics, pros, and cons:
- If we talk about Instagram, then everything is universal here, it is a super convenient and modern platform. We can place anything on it: photos, videos, and even a story about you and your business, sign it, put on suitable music, add relevant hashtags to increase reach and attract an audience. But there is also a minus – now the Instagram platform requires more perseverance from its users, that is, now it is not enough just to expose the frame that has just been taken and sign it, for example: “Doctor services. Call 232455″. Today, Instagram is a place where you need to be able to surprise. Surprise with content, presentation, something to stand out. This is the only way to keep the viewer. After all, each of us can start a blog and write about our lives or our hobbies, but not everyone manages to interest the subscriber so that he stays with you. Create beautiful visuals, do not forget to add videos to the feed, regularly post stories, reels, and do not forget to retouch your photos. Here, too, you need to be quite aware, because many are a picture of a product and when they see something in their feed, for example, poorly lit, which is hard to see, they will most likely skip this post. A certain line is also important – you must always be in front of your subscribers, but not bother. You know how too much can be annoying. This is exactly the case. Be active, but never intrusive.
- Facebook. As we said earlier, a good place to post your ads, even if you are an amateur. Study carefully the region, indicate the cost of work and other details that a potential client will find exactly your ad. You can upload posts with videos, photos, music.
- Tiktok is a network that, unfortunately, does not have such a function as “show a picture”. Watch and post videos here. Yes, you can attach this video, with a caption, put it with hashtags, like on Instagram, but here you need to try even more, you have to interest the viewer in just a few seconds. An interesting fact is that it is more and more difficult to captivate the younger generation, because they watch videos that are not interesting in their opinion without even looking at a few seconds. Here, of course, you need to try, to stand out with an original presentation, so that the viewer, when watching your video, has the thought “wow, I have not seen this yet!” What about filling in the “header” of your account should be unique and memorable so that it can be remembered from several times, seeing in the recommendations.
There are enough examples when tiktokers – as those who shoot videos on tiktok are called – began to promote their business thanks to this network. People got interested, shared videos with their friends / relatives, and more and more people learned about a person’s talent. For example, a girl whose TikTok nickname is “betterkissartist” started making stickers on her own dedicated to her favorite show “Improvisation”. After drawing them on her iPad, she printed them and showed them to her audience. She began to buy them and advise her friends. Now the girl is gradually gaining subscribers and the number of her clients is growing. The main thing is the above estimates.
On all three sites, it is possible to launch live broadcasts and communicate with your audience in real time. Feedback is very important, because the consumer is pleased when he knows who and what he is dealing with. His level of trust increases, as does the desire to purchase your product, not your competitor’s product.
Don’t forget about advertising. As you know, advertising on the Internet is now considered the most common type, because everyone knows about it. Having learned about you from the Internet, someone will tell or forward this news to their friend, and so your recognition will rise and bring you even more profit.
Safety. A very important point in creating an account to promote your business. Here you need not only high-quality passwords from pages on the Internet, but also those people who, working for you, will do their job efficiently and in good faith. Try to find highly qualified specialists with whom you will be as comfortable to work as in ICOholder. Just as people can get rich off Bitcoin or Litecoin price fluctuations, you can scale your company’s business by following simple rules. Study the area in which you plan to post data about your activities and be accounts.
With the help of social networks, you can make your business not only more recognizable, but famous. The main thing is to follow the updates on the network and adhere to the plan of action.
David Walker economic writer and content creator. Strives to meet your requirements within your given deadline. David have acquired over ten years of work experience in finance and investing. Now he working for the company ICOholder.